Companies )Shunda Group Frequent Surprise Move Last Year, Sales Surged |
| Published 04 February 2010 |
| New on the 112 platform crystal pulling furnaces, 56 sets broken side slicer has been put into production, 40 polysilicon ingot furnace and more than 30 sets wire cutting equipment is being installed, the entire plant at full capacity all of the state . Recently, I interviewed Shun person in charge of large companies and learned that last year the company achieved sales of 2.56 billion yuan, the physical output of the previous year increased by 3 to 4 times. PV industry in 2009 was an extremely difficult year by the international financial crisis has led to shrinking of the market, excess capacity and other factors, is in the expansion of the Shun of China also experienced decline in orders, funds withdrawn from circulation difficulties such as slow. Real estate mortgages, equipment, collateral, guarantees, etc. with the industry can only get a few thousand million in loans, Shunda is drop in the bucket. Shunda CEOs NI Yun-up front do not panic in times of crisis, not a loss, he was convinced that "as long as the cost of solar cells down to thermal power generation cost of solar photovoltaic industry will be able to do this 'infinite'." It is based on the photovoltaic industry, the firm conviction in 2009, NI Yun-up to an outsider appears to be extremely risky, while they move very confident: The mortgage company's share capital to the bank, get 550 million yuan financing, Xie pressing business . Since 2009, Shun in accordance with established large scale, industrial management ideas, to continue to expand production, improve quality, and has invested 600 million yuan on a horse-drawn grain, slice expansion and water supply centers, environmental projects and other projects. Shunda Solar Wafer current conversion rate of 17.5%, gallium-doped silicon conversion rate of 19%, ranking in the industry. Two or three years ago, cis-large with the German QSL, Japan, Sharp, Suntech, Henan crystal Australia and other key customers signed 13-year long-term supply contracts, silicon price 48 yuan / piece, and now price has risen to 58 yuan / piece. Shunda once spent higher price of raw materials, but low-priced to sell them, to give up profits of more than 4,000 yuan a month. Under the financial crisis, the market wafer prices continue to decline, Shunda did not stick to the contract operator of small accounts, but accounts for a major stock of the situation, saying that the "hard downstream, upstream and definitely difficult," the rational mind and take the initiative with each client re - to talk about price, at a higher level set up an enterprise's credibility. Shun much business to win customers the quality and character of blown away, so the market has recovered somewhat to the tracks, Shunda they received a steady stream of orders. Shunda never completely pinned to their own fate on others, but has been carefully woven his own industrial chain, and jointly resisting the market storms. PV industry chain, including upstream of the silicon material, silicon link, the middle piece of the battery, the battery component link, the downstream applications such as five main components. In recent years, Shunda worked in the establishment of polysilicon raw material production bases in Yangzhou, and attracted Suntech, Norway Maxtor Kraft companies upstream and downstream industry chain enterprises co bigger; in Gaoyou established crystal pulling, slicing, components and quartz crucible, graphite parts production base, and continue to expand production capacity to digest their own products; last year, they are again in Italy, Germany, Spain, the establishment of three companies, to undertake a local solar power plant projects, will reach directly into the market abroad, among the light volt applications. To industry estimates, as the global economic recovery, energy-saving emission reduction on the new energy demand, lower costs and other silicon photovoltaic industry, the development is expected to usher in a new peak. Shunda board of directors has determined that this year's Gaoyou re-investments by 10 billion purchase of 400 crystal pulling furnace, 100 to 120 units slicing machines, the new 400-MW of PV modules on a production line, to 5 billion yuan into singing . |
| Source: Shunda Group |
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